Material with more to give
End-of-roll lengths become pouches, totes, folders and protective covers.
03 / The story
In Radha’s words
One question became a book, a film, and then a label.
“What if the fabric no one wanted, and the art forms fewer people were learning, could be brought together into something worth keeping?”
I spent months researching Warli, Madhubani, Gond, Tanjore, Phad, Rangoli, Rogan and Block Printing while writing Hasta Kalā, a hands-on workbook introducing Indian folk art traditions to children.
Later, while interning at a textile company, I noticed usable lengths left at the end of fabric rolls. They were too small for a quilt or curtain, but exactly right for a pouch, tote or sleeve. That observation became this collection.
The work also connects to my research into economic empowerment and self-reliance for rural women. The label is an attempt to move that thinking off the page and into practice.
— Radha Bahl, founder
